{"id":23729,"date":"2025-11-06T10:20:21","date_gmt":"2025-11-06T08:20:21","guid":{"rendered":"https:\/\/shukily.co.il\/?page_id=23729"},"modified":"2026-04-17T14:46:57","modified_gmt":"2026-04-17T11:46:57","slug":"writing-guide","status":"publish","type":"page","link":"https:\/\/shukily.co.il\/he\/seller-handbook\/writing-guide\/","title":{"rendered":"\u05de\u05d3\u05e8\u05d9\u05da \u05d4\u05db\u05ea\u05d9\u05d1\u05d4 \u05e9\u05dc \u05e9\u05d5\u05e7\u05dc\u05d9"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"23729\" class=\"elementor elementor-23729\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ffa500a elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default motta-responsive-column motta-tablet-column--default motta-responsive-column motta-mobile-column--default\" data-id=\"ffa500a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c274ae\" data-id=\"6c274ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75ebc67 elementor-widget elementor-widget-motta-heading\" data-id=\"75ebc67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"motta-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"motta-heading-elementor motta-heading__button-on\">\n\t\t\t\t<h2 class=\"motta-heading motta-heading--default\">\n\t\t\t\t\t\u05de\u05d3\u05e8\u05d9\u05da \u05d4\u05db\u05ea\u05d9\u05d1\u05d4 \u05e9\u05dc \u05e9\u05d5\u05e7\u05dc\u05d9\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6af27c5f elementor-section-boxed elementor-section-height-default elementor-section-height-default motta-responsive-column motta-tablet-column--default motta-responsive-column motta-mobile-column--default\" data-id=\"6af27c5f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b58f016\" data-id=\"b58f016\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f926a7c elementor-widget elementor-widget-heading\" data-id=\"f926a7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u05d4\u05ea\u05de\u05d5\u05e0\u05d5\u05ea \u05e9\u05dc\u05da \u05d4\u05d1\u05d9\u05d0\u05d5 \u05d0\u05e0\u05e9\u05d9\u05dd \u05dc\u05e8\u05e9\u05d9\u05de\u05d4 \u05e9\u05dc\u05da. \u05e2\u05db\u05e9\u05d9\u05d5 \u05d4\u05de\u05d9\u05dc\u05d9\u05dd \u05e9\u05dc\u05da \u05e2\u05d5\u05d6\u05e8\u05d5\u05ea \u05dc\u05d4\u05dd \u05dc\u05d4\u05d7\u05dc\u05d9\u05d8 \u05dc\u05e7\u05e0\u05d5\u05ea. \u05d0\u05e0\u05e9\u05d9\u05dd \u05e9\u05e7\u05d5\u05e0\u05d9\u05dd \u05d1-Shukily \u05dc\u05d0 \u05e1\u05ea\u05dd \u05de\u05d7\u05e4\u05e9\u05d9\u05dd \u05db\u05dc \u05de\u05d5\u05e6\u05e8. \u05d4\u05dd \u05e8\u05d5\u05e6\u05d9\u05dd \u05de\u05e9\u05d4\u05d5 \u05e9\u05e0\u05e2\u05e9\u05d4 \u05e2\u05dd \u05ea\u05e9\u05d5\u05de\u05ea \u05dc\u05d1 \u05d5\u05d1\u05db\u05d5\u05d5\u05e0\u05d4 \u05ea\u05d7\u05d9\u05dc\u05d4. \u05ea\u05d9\u05d0\u05d5\u05e8 \u05d4\u05de\u05d5\u05e6\u05e8 \u05e9\u05dc\u05da \u05e6\u05e8\u05d9\u05da \u05dc\u05e2\u05d6\u05d5\u05e8 \u05dc\u05d4\u05dd \u05dc\u05d4\u05e8\u05d2\u05d9\u05e9 \u05d0\u05ea \u05d4\u05db\u05d5\u05d5\u05e0\u05d4 \u05d4\u05d6\u05d5. \u05d0\u05ea\u05d4 \u05dc\u05d0 \u05e6\u05e8\u05d9\u05da \u05dc\u05d4\u05d9\u05d5\u05ea \u05db\u05d5\u05ea\u05d1 \u05de\u05e7\u05e6\u05d5\u05e2\u05d9. \u05d0\u05ea\u05d4 \u05e8\u05e7 \u05e6\u05e8\u05d9\u05da \u05dc\u05d4\u05d9\u05d5\u05ea \u05e2\u05e6\u05de\u05da.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c905aa6 elementor-widget elementor-widget-spacer\" data-id=\"c905aa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064600a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"064600a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0330c82 elementor-widget elementor-widget-spacer\" data-id=\"0330c82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-441db76 elementor-widget elementor-widget-motta-heading\" data-id=\"441db76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"motta-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"motta-heading-elementor motta-heading__button-on\">\n\t\t\t\t<h2 class=\"motta-heading motta-heading--default\">\n\t\t\t\t\t\u05d4\u05ea\u05d7\u05dc \u05e2\u05dd \u05dc\u05de\u05d4 \u05d9\u05e6\u05e8\u05ea \u05d0\u05ea \u05d6\u05d4\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ebc3a4 elementor-widget elementor-widget-text-editor\" data-id=\"9ebc3a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u05dc\u05e4\u05e0\u05d9 \u05e9\u05d0\u05ea\u05dd \u05de\u05e4\u05e8\u05d8\u05d9\u05dd \u05d7\u05d5\u05de\u05e8\u05d9\u05dd \u05d0\u05d5 \u05de\u05d9\u05d3\u05d5\u05ea, \u05e1\u05e4\u05e8\u05d5 \u05dc\u05d4\u05dd \u05de\u05d3\u05d5\u05e2 \u05d4\u05e4\u05e8\u05d9\u05d8 \u05d4\u05d6\u05d4 \u05e7\u05d9\u05d9\u05dd. \u05e9\u05de\u05e8\u05d5 \u05e2\u05dc \u05e4\u05e9\u05d8\u05d5\u05ea \u05d5\u05db\u05e0\u05d5\u05ea:<\/span><\/p><p><i><span style=\"font-weight: 400;\">\u05de\u05d6\u05d5\u05d6\u05d4 \u05d6\u05d5 \u05e0\u05d5\u05e9\u05d0\u05ea \u05d0\u05ea \u05d6\u05d9\u05db\u05e8\u05d5\u05df \u05d7\u05d5\u05de\u05d5\u05ea \u05d4\u05d0\u05d1\u05df \u05d5\u05d0\u05d5\u05e8 \u05d9\u05e8\u05d5\u05e9\u05dc\u05de\u05d9.<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">\u05d0\u05e0\u05d9 \u05d0\u05d5\u05e8\u05d2 \u05db\u05dc \u05db\u05d9\u05e1\u05d5\u05d9 \u05d7\u05dc\u05d4 \u05d5\u05d7\u05d5\u05e9\u05d1 \u05e2\u05dc \u05de\u05e9\u05e4\u05d7\u05d5\u05ea \u05e9\u05de\u05ea\u05d0\u05e1\u05e4\u05d5\u05ea, \u05e2\u05dc \u05dc\u05d7\u05dd \u05e9\u05e0\u05e9\u05d1\u05e8 \u05d5\u05d7\u05d5\u05dc\u05e7.<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">\u05e7\u05e4\u05d4 \u05d4\u05d1\u05d5\u05e7\u05e8 \u05d8\u05e2\u05d9\u05dd \u05d0\u05d7\u05e8\u05ea \u05d1\u05e1\u05e4\u05dc \u05e9\u05de\u05db\u05d9\u05e8 \u05d0\u05ea \u05d4\u05d9\u05d3\u05d9\u05d9\u05dd \u05e9\u05dc\u05da.<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">\u05de\u05e9\u05e4\u05d8 \u05d0\u05d7\u05d3 \u05de\u05e1\u05e4\u05d9\u05e7. \u05e2\u05d6\u05e8\u05d5 \u05dc\u05d4\u05dd \u05dc\u05d4\u05e8\u05d2\u05d9\u05e9 \u05d0\u05ea \u05d4\u05e1\u05d9\u05e4\u05d5\u05e8 \u05dc\u05e4\u05e0\u05d9 \u05e9\u05d4\u05dd \u05e7\u05d5\u05e8\u05d0\u05d9\u05dd \u05d0\u05ea \u05d4\u05e4\u05e8\u05d8\u05d9\u05dd.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bad6cd1 elementor-widget elementor-widget-motta-heading\" data-id=\"bad6cd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"motta-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"motta-heading-elementor motta-heading__button-on\">\n\t\t\t\t<h2 class=\"motta-heading motta-heading--default\">\n\t\t\t\t\t\u05d4\u05e8\u05d0\u05d5 \u05dc\u05d4\u05dd \u05d0\u05d9\u05da \u05d6\u05d4 \u05de\u05ea\u05d0\u05d9\u05dd \u05dc\u05d7\u05d9\u05d9\u05d4\u05dd\n\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7679bf7 elementor-widget elementor-widget-text-editor\" data-id=\"7679bf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u05e2\u05d6\u05e8\u05d5 \u05dc\u05d4\u05dd \u05dc\u05d3\u05de\u05d9\u05d9\u05df \u05d0\u05ea \u05d4\u05e4\u05e8\u05d9\u05d8 \u05d4\u05d6\u05d4 \u05d1\u05e2\u05d5\u05dc\u05de\u05dd. \u05de\u05d9 \u05e2\u05e9\u05d5\u05d9 \u05dc\u05d4\u05e9\u05ea\u05de\u05e9 \u05d1\u05d5? \u05de\u05ea\u05d9 \u05d4\u05dd \u05e2\u05e9\u05d5\u05d9\u05d9\u05dd \u05dc\u05d4\u05d5\u05e9\u05d9\u05d8 \u05d9\u05d3 \u05d0\u05dc\u05d9\u05d5? \u05d0\u05d9\u05d6\u05d4 \u05e8\u05d2\u05e2 \u05d6\u05d4 \u05e2\u05e9\u05d5\u05d9 \u05dc\u05d4\u05e4\u05d5\u05da \u05dc\u05de\u05d9\u05d5\u05d7\u05d3?<\/span><\/p><p><span style=\"font-weight: 400;\">Think about the young couple setting up their first home. The grandmother wanting to pass something meaningful down. The friend looking for a gift that says more than \u201chappy birthday.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">You don\u2019t need to describe their whole life, just offer a glimpse of how your work might fit into it.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a649a97 elementor-widget elementor-widget-motta-heading\" data-id=\"a649a97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"motta-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"motta-heading-elementor motta-heading__button-on\">\n\t\t\t\t<h2 class=\"motta-heading motta-heading--default\">\n\t\t\t\t\t\u05db\u05dc\u05d5\u05dc \u05d0\u05ea \u05d4\u05e4\u05e8\u05d8\u05d9\u05dd \u05d4\u05de\u05e2\u05e9\u05d9\u05d9\u05dd\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa32077 elementor-widget elementor-widget-text-editor\" data-id=\"aa32077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u05dc\u05d0\u05d7\u05e8 \u05e9\u05e0\u05d2\u05e2\u05ea\u05dd \u05d1\u05dc\u05d1\u05dd, \u05ea\u05e0\u05d5 \u05dc\u05ea\u05d5\u05d3\u05e2\u05d4 \u05e9\u05dc\u05d4\u05dd \u05d0\u05ea \u05d4\u05de\u05d9\u05d3\u05e2 \u05d4\u05d3\u05e8\u05d5\u05e9 \u05dc\u05d4:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What it\u2019s made from (be specific and honest)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u05d4\u05d2\u05d5\u05d3\u05dc \u05d1\u05de\u05d9\u05d3\u05d5\u05ea \u05e9\u05d4\u05dd \u05d9\u05db\u05d5\u05dc\u05d9\u05dd \u05dc\u05d3\u05de\u05d9\u05d9\u05df<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u05d0\u05d9\u05da \u05dc\u05d8\u05e4\u05dc \u05d1\u05d5 \u05db\u05d3\u05d9 \u05e9\u05d9\u05d9\u05de\u05e9\u05da \u05d6\u05de\u05df \u05e8\u05d1<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u05db\u05d9\u05e6\u05d3 \u05d6\u05d4 \u05d9\u05d9\u05d0\u05e8\u05d6 \u05d5\u05d9\u05d9\u05e9\u05dc\u05d7<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u05d5\u05d3\u05d0\u05d5 \u05e9\u05e7\u05d8\u05e2 \u05d6\u05d4 \u05e7\u05dc \u05dc\u05e1\u05e8\u05d9\u05e7\u05d4. \u05d4\u05e9\u05ea\u05de\u05e9\u05d5 \u05d1\u05de\u05e9\u05e4\u05d8\u05d9\u05dd \u05e7\u05e6\u05e8\u05d9\u05dd. \u05ea\u05e0\u05d5 \u05dc\u05d5 \u05de\u05e7\u05d5\u05dd \u05d1\u05d3\u05e3. \u05d6\u05db\u05e8\u05d5 \u05e9\u05d0\u05e0\u05e9\u05d9\u05dd \u05e2\u05e9\u05d5\u05d9\u05d9\u05dd \u05dc\u05e7\u05e8\u05d5\u05d0 \u05d1\u05d8\u05dc\u05e4\u05d5\u05e0\u05d9\u05dd \u05e9\u05dc\u05d4\u05dd.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b44b6c elementor-widget elementor-widget-motta-heading\" data-id=\"6b44b6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"motta-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"motta-heading-elementor motta-heading__button-on\">\n\t\t\t\t<h2 class=\"motta-heading motta-heading--default\">\n\t\t\t\t\t\u05e2\u05e0\u05d5 \u05e2\u05dc \u05e9\u05d0\u05dc\u05d5\u05ea \u05dc\u05e4\u05e0\u05d9 \u05e9\u05d4\u05df \u05e9\u05d5\u05d0\u05dc\u05d5\u05ea\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84bc707 elementor-widget elementor-widget-text-editor\" data-id=\"84bc707\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You know the questions people think but don\u2019t always ask:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u05d4\u05d0\u05dd \u05d6\u05d4 \u05d4\u05d9\u05d7\u05d9\u05d3 \u05e9\u05d3\u05d5\u05de\u05d4 \u05dc\u05d6\u05d4?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u05d0\u05e4\u05e9\u05e8 \u05dc\u05d4\u05db\u05d9\u05df \u05d0\u05ea \u05d6\u05d4 \u05d1\u05e6\u05d1\u05e2 \u05d0\u05d7\u05e8?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u05db\u05de\u05d4 \u05d6\u05de\u05df \u05e2\u05d3 \u05e9\u05d6\u05d4 \u05d9\u05d9\u05e9\u05dc\u05d7?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u05d4\u05d0\u05dd \u05d6\u05d4 \u05de\u05d2\u05d9\u05e2 \u05e2\u05dd \u05de\u05e9\u05d4\u05d5 \u05de\u05d9\u05d5\u05d7\u05d3?<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u05db\u05e9\u05d0\u05ea\u05dd \u05e2\u05d5\u05e0\u05d9\u05dd \u05e2\u05dc \u05e9\u05d0\u05dc\u05d5\u05ea \u05d0\u05dc\u05d5 \u05de\u05e8\u05d0\u05e9, \u05d0\u05e0\u05e9\u05d9\u05dd \u05de\u05e8\u05d2\u05d9\u05e9\u05d9\u05dd \u05e9\u05d3\u05d5\u05d0\u05d2\u05d9\u05dd \u05dc\u05d4\u05dd \u05d5\u05e1\u05d5\u05de\u05db\u05d9\u05dd \u05e2\u05dc\u05d9\u05db\u05dd \u05d9\u05d5\u05ea\u05e8.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d6f310 elementor-widget elementor-widget-motta-heading\" data-id=\"7d6f310\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"motta-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"motta-heading-elementor motta-heading__button-on\">\n\t\t\t\t<h2 class=\"motta-heading motta-heading--default\">\n\t\t\t\t\t\u05db\u05ea\u05d5\u05d1 \u05db\u05de\u05d5 \u05e9\u05d0\u05ea\u05d4 \u05de\u05d3\u05d1\u05e8\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fde60e elementor-widget elementor-widget-text-editor\" data-id=\"4fde60e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Use words that feel natural to you. Write like you\u2019re talking to someone you care about.<\/span><\/p><p><span style=\"font-weight: 400;\">Instead of: \u201cThis product utilizes premium materials for optimal functionality\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">Try: \u201cI make each one with soft cotton that gets better with every wash\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">\u05e4\u05e9\u05d5\u05d8, \u05d1\u05e8\u05d5\u05e8, \u05d5\u05d0\u05de\u05d9\u05ea\u05d9.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0774f79 elementor-widget elementor-widget-motta-heading\" data-id=\"0774f79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"motta-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"motta-heading-elementor motta-heading__button-on\">\n\t\t\t\t<h2 class=\"motta-heading motta-heading--default\">\n\t\t\t\t\t\u05dc\u05e1\u05d9\u05d9\u05dd \u05e2\u05dd \u05de\u05e9\u05d4\u05d5 \u05d0\u05d9\u05e9\u05d9\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d4f9ba elementor-widget elementor-widget-text-editor\" data-id=\"1d4f9ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u05e1\u05d2\u05e8\u05d5 \u05e2\u05dd \u05de\u05e9\u05d4\u05d5 \u05e9\u05de\u05e8\u05d2\u05d9\u05e9 \u05db\u05de\u05d5\u05db\u05dd. \u05d0\u05d5\u05dc\u05d9 \u05d0\u05d9\u05e4\u05d4 \u05d0\u05ea\u05dd \u05de\u05db\u05d9\u05e0\u05d9\u05dd \u05d0\u05ea \u05d6\u05d4, \u05d0\u05d9\u05da \u05d0\u05ea\u05dd \u05d0\u05d5\u05e8\u05d6\u05d9\u05dd \u05d0\u05ea \u05d6\u05d4, \u05d0\u05d5 \u05de\u05d4 \u05d4\u05de\u05e9\u05de\u05e2\u05d5\u05ea \u05e9\u05dc \u05d1\u05d7\u05d9\u05e8\u05d4 \u05d1\u05e2\u05d1\u05d5\u05d3\u05ea \u05d9\u05d3 \u05e2\u05d1\u05d5\u05e8\u05db\u05dd.<\/span><\/p><p><i><span style=\"font-weight: 400;\">\u05ea\u05d5\u05e6\u05e8\u05ea \u05e1\u05d8\u05d5\u05d3\u05d9\u05d5 \u05d4\u05de\u05d8\u05d1\u05d7 \u05e9\u05dc\u05d9, \u05e2\u05d8\u05d5\u05e3 \u05d1\u05e7\u05e4\u05d9\u05d3\u05d4.<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">\u05db\u05dc \u05e4\u05e8\u05d9\u05d8 \u05e0\u05e9\u05dc\u05d7 \u05de\u05d9\u05e8\u05d5\u05e9\u05dc\u05d9\u05dd \u05e2\u05dd \u05e4\u05ea\u05e7 \u05d1\u05db\u05ea\u05d1 \u05d9\u05d3.<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">\u05ea\u05d5\u05d3\u05d4 \u05e9\u05d1\u05d7\u05e8\u05ea\u05dd \u05de\u05e9\u05d4\u05d5 \u05e9\u05e0\u05e2\u05e9\u05d4 \u05dc\u05d0\u05d8, \u05e9\u05e0\u05e2\u05e9\u05d4 \u05d1\u05d0\u05d4\u05d1\u05d4.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ae6fae elementor-widget elementor-widget-motta-heading\" data-id=\"3ae6fae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"motta-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"motta-heading-elementor motta-heading__button-on\">\n\t\t\t\t<h2 class=\"motta-heading motta-heading--default\">\n\t\t\t\t\t\u05de\u05d1\u05e0\u05d4 \u05e4\u05e9\u05d5\u05d8 \u05dc\u05e2\u05e7\u05d5\u05d1 \u05d0\u05d7\u05e8\u05d9\u05d5\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62455dd elementor-widget elementor-widget-text-editor\" data-id=\"62455dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u05d4\u05ea\u05d7\u05dc \u05e2\u05dd \u05d4\u05e1\u05d9\u05d1\u05d4 \u05e9\u05d1\u05d2\u05dc\u05dc\u05d4 \u05d4\u05d9\u05e6\u05d9\u05e8\u05d4 \u05d4\u05d6\u05d5 \u05e7\u05d9\u05d9\u05de\u05ea (\u05de\u05e9\u05e4\u05d8 \u05d0\u05d7\u05d3)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u05e2\u05d6\u05e8\u05d5 \u05dc\u05d4\u05dd \u05dc\u05d3\u05de\u05d9\u05d9\u05df \u05d0\u05ea \u05d6\u05d4 \u05d1\u05d7\u05d9\u05d9\u05d4\u05dd<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u05e8\u05e9\u05d5\u05dd \u05d0\u05ea \u05d4\u05e4\u05e8\u05d8\u05d9\u05dd \u05d4\u05de\u05e2\u05e9\u05d9\u05d9\u05dd \u05e9\u05d4\u05dd \u05e6\u05e8\u05d9\u05db\u05d9\u05dd<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u05de\u05e2\u05e0\u05d4 \u05e2\u05dc \u05e9\u05d0\u05dc\u05d5\u05ea \u05e0\u05e4\u05d5\u05e6\u05d5\u05ea<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u05dc\u05e1\u05d9\u05d9\u05dd \u05e2\u05dd \u05de\u05e9\u05d4\u05d5 \u05d0\u05d9\u05e9\u05d9<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">You don\u2019t have to follow this exactly. Use it as a starting point.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e393e53 elementor-widget elementor-widget-motta-heading\" data-id=\"e393e53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"motta-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"motta-heading-elementor motta-heading__button-on\">\n\t\t\t\t<h2 class=\"motta-heading motta-heading--default\">\n\t\t\t\t\t\u05dc\u05b4\u05d6\u05db\u05bc\u05d5\u05b9\u05e8\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d606f9 elementor-widget elementor-widget-text-editor\" data-id=\"2d606f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u05d0\u05e0\u05e9\u05d9\u05dd \u05e9\u05d1\u05d5\u05d7\u05e8\u05d9\u05dd \u05d1\u05e2\u05d1\u05d5\u05d3\u05ea \u05d9\u05d3 \u05d1\u05d5\u05d7\u05e8\u05d9\u05dd \u05d1\u05da. \u05d4\u05dd \u05e8\u05d5\u05e6\u05d9\u05dd \u05dc\u05d4\u05e8\u05d2\u05d9\u05e9 \u05e9\u05d4\u05d1\u05d7\u05d9\u05e8\u05d4 \u05e9\u05dc\u05d4\u05dd \u05d7\u05e9\u05d5\u05d1\u05d4, \u05e9\u05de\u05d4 \u05e9\u05d0\u05ea\u05d4 \u05e2\u05d5\u05e9\u05d4 \u05e0\u05d5\u05e9\u05d0 \u05de\u05e9\u05d4\u05d5 \u05de\u05d9\u05d5\u05d7\u05d3.<\/span><\/p><p><span style=\"font-weight: 400;\">Your words don\u2019t need to be perfect. They just need to be honest and yours.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72ec7887 elementor-section-full_width elementor-section-height-default elementor-section-height-default motta-responsive-column motta-tablet-column--default motta-responsive-column motta-mobile-column--default\" data-id=\"72ec7887\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f92b0ca\" data-id=\"6f92b0ca\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d3cb863 elementor-widget elementor-widget-motta-heading\" data-id=\"1d3cb863\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"motta-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"motta-heading-elementor motta-heading__button-on\">\n\t\t\t\t<h2 class=\"motta-heading motta-heading--default\">\n\t\t\t\t\t\u05d0\u05e0\u05d7\u05e0\u05d5 \u05d0\u05d9\u05ea\u05db\u05dd \u05d1\u05db\u05dc \u05d4\u05d3\u05e8\u05da\n\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dcbb67 elementor-widget elementor-widget-spacer\" data-id=\"7dcbb67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8854cd6 elementor-widget elementor-widget-motta-heading\" data-id=\"8854cd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"motta-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"motta-heading-elementor motta-heading__button-on\">\n\t\t\t\t<h4 class=\"motta-heading motta-heading--default\">\n\t\t\t\t\t\u05d6\u05d4\u05d5 \u05d4\u05de\u05e8\u05d7\u05d1 \u05e9\u05dc\u05db\u05dd \u05dc\u05d9\u05e6\u05d9\u05e8\u05d4 \u05d1\u05e2\u05d1\u05d5\u05d3\u05ea \u05d9\u05d3, \u05d5\u05d0\u05e0\u05d7\u05e0\u05d5 \u05db\u05d0\u05df \u05db\u05d3\u05d9 \u05dc\u05ea\u05de\u05d5\u05da \u05d1\u05db\u05dd. \u05d0\u05dd \u05d0\u05ea\u05dd \u05de\u05e8\u05d2\u05d9\u05e9\u05d9\u05dd \u05ea\u05e7\u05d5\u05e2\u05d9\u05dd \u05d0\u05d5 \u05d9\u05e9 \u05dc\u05db\u05dd \u05e9\u05d0\u05dc\u05d4 \u2014 \u05d3\u05d1\u05e8\u05d5 \u05d0\u05d9\u05ea\u05e0\u05d5, \u05d0\u05e0\u05d7\u05e0\u05d5 \u05ea\u05de\u05d9\u05d3 \u05e9\u05de\u05d7\u05d9\u05dd \u05dc\u05e2\u05d6\u05d5\u05e8.\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9a7f87 elementor-widget elementor-widget-motta-button\" data-id=\"f9a7f87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"motta-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"motta-button motta-button-primary  motta-button--base  motta-button--large\" href=\"https:\/\/shukily.co.il\/he\/help-center\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"motta-button__text\">\u05d9\u05e6\u05d9\u05e8\u05ea \u05e7\u05e9\u05e8<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-5cce028 e-flex e-con-boxed e-con e-parent\" data-id=\"5cce028\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-affb0ef e-con-full e-flex e-con e-child\" data-id=\"affb0ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4eb76ed elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4eb76ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/shukily.co.il\/he\/seller-handbook\/\" id=\"Return-To-Seller-Handbook\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u05d7\u05d6\u05e8\u05d4 \u05dc\u05de\u05d3\u05e8\u05d9\u05da \u05dc\u05de\u05d5\u05db\u05e8\u05d9\u05dd \u2190<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The Shukily Writing Guide Your photos brought people to your listing. Now your words help them decide to buy. People shopping on Shukily aren\u2019t just looking for any product. They want something made with care and intention. Your product description should help them feel that intention. You don\u2019t need to be a professional writer. You [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":22331,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","footnotes":""},"categories":[1073],"tags":[],"class_list":["post-23729","page","type-page","status-publish","hentry","category-seller-handbook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Shukily Writing Guide - \u05e9\u05d5\u05e7\u05dc\u05d9<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shukily.co.il\/he\/seller-handbook\/writing-guide\/\" \/>\n<meta property=\"og:locale\" content=\"he_IL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Shukily Writing Guide - \u05e9\u05d5\u05e7\u05dc\u05d9\" \/>\n<meta property=\"og:description\" content=\"The Shukily Writing Guide Your photos brought people to your listing. 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